Call Tracking allows you to track calls out of your site and understand precisely what marketing activity brought them whether it was from another site, Google or your own paid search campaign.
So no longer will you have to figure how your caller has found you.
Why you want Call Tracking
Call tracking is a vital tool for any business that spends money on advertisements across multiple stations. Clients with AdWords possess an inborn need to track the calls that are relevant to their keywords, to be able to understand which keywords provide call conversions. call tracker With no visibility of call conversions, it is simply not possible to figure out if your investment from the keywords on your portfolio is delivering value or not. Is just monitoring AdWords call conversions ?
Most customers are looking to track not just PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call monitoring system such as Call Conversions Tracking comes from, since it allows you to realize your ROI for each of these vital channels not only Google PPC. This is essential actionable data allowing you to optimise the effectiveness of all your marketing and advertising channels, key to the success of any business enterprise.